customer research.
human-centered design.
business strategy.
projects.
about.
I was born in Nigeria to Indian parents and grew up in a newly post-apartheid South Africa. My upbringing was a melting pot of the East & West which motivated me to explore the world. I’ve lived and worked across six cities in four countries over the past five years and have gained the unique ability to imagine the world from multiple perspectives.
My sweet spot lies at the intersection of customer research, human-centered design and business strategy and I do this through investigating, collaborating and storytelling.
I seek inspiration by rummaging through the unknown, identifying and mapping themes and patterns, and uncovering customer insights by tying qualitative and quantitative research methodologies together. My secret sauce is my ability to empathize with people - to build meaningful connections and understand their deeper needs and motivations.
“Creativity comes from a conflict of ideas.” Donatella Versace’s words reverberate within me, after all without the diversity of thought how might we innovate the future? I know that I may not be able to solve the world’s problems, but by enhancing the collective’s imaginations, we can make a meaningful impact in a human way, both in business and society.
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Crystallizing, converting and simplifying insights into powerful stories to provide valuable direction and influence design. I also secretly nerd out on crafting presentations and I’m ‘bright-eyed and bushy-tailed’ when a visual aid is used to influence my mind and heart.
Saying it is one thing, taking action is another. Apart from my projects, I’ve connected with people and travelled far out of my comfort zone by hosting Yale School of Management’s Career Conversation podcast, where I investigate my classmates career journeys and long-term goals. I’ve collaborated with peers and mentors to deliver commencement and closing speeches to over 300 people at IE University; and I’ve designed a pitch deck and a story for my startup that is now used as teaching tool in a storytelling class at IE Business School. It’s a mixed bag, but it’s the best way to show you that very few things escape my curiosity.
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